What do your account-based marketing services include?
When you partner with WEBPEAK for account-based marketing services, you receive the complete package. With our ABM services, we take care of everything. From researching your target accounts to developing your strategy, we provide a turn-key solution to securing your next client:
Account profiling
Every business is different when it comes to why they invest in working with an account-based marketing company.
No matter why you’re investing, our account-based marketing services include account profiling. With account profiling, your dedicated account manager takes an in-depth look at your business. Using our research, we can create an ideal customer profile (ICP) for your company.
With an ICP, we look at several factors, including:
- Employee count
- Customer base size
- Annual revenue
- Industry
- Technology
- Geography
- Budget
Once you have an ICP, our account-based marketing agency can streamline the process of evaluating and valuing potential accounts. This expedited process makes choosing targeted accounts easy. You know the potential value of the account, as well as its similarities with your ICP, which helps you decide about pursuing it with ABM marketing.
