The world of snacking is evolving rapidly, and one of the standout segments is extruded snacks—products made by forcing raw ingredients through a die under pressure and heat (producing puffs, curls, twists and more). According to MRFR, the global extruded snacks market was valued at about USD 44.3 billion in 2022, and is projected to grow to around USD 72.0 billion by 2030, at a CAGR of ~7.2%.

What’s fueling this growth?

Convenience and on-the-go lifestyles – Modern consumers increasingly look for portable, ready-to-eat snacks. Extruded forms naturally fit this trend with single-serve packs and grab-and-go formats. MRFR identifies this as a key driver. 
Rising demand for savoury and indulgent snacks – While health is important, many consumers still seek indulgence. Extruded savoury snacks are widely consumed globally. MRFR highlights that the savoury segment dominates the market. 
Health innovation push – As consumer awareness around nutrition grows, extruded snack makers are adapting: e.g., whole-grain extruded snacks, low-fat versions, pulses/legumes as raw materials. 
Global reach and emerging markets – Asia-Pacific especially is a bearer of growth owing to urbanisation, rising disposable incomes and demand for snack variety. MRFR says the Asia-Pacific region dominates presently. 

Key market numbers trends

• Market valued ~USD 44.3 billion in 2022. 

• Projected ~USD 72 billion by 2030 at ~7.2% CAGR. 

• Trends: health-conscious snacking, plant-based ingredients, flavour innovation, sustainable packaging. 

What this means for manufacturers, brands investors

• Develop snack formats that balance indulgence + health (e.g., extruded puffs made with whole grain or legumes).

• Leverage flavour innovation and regional flavour localisation.

• Expand distribution via both traditional retail and online direct-to-consumer channels.

• Focus on emerging markets where growth is still strong rather than just mature markets.

• Monitor costs (raw ingredients, packaging) and align with consumer willingness to pay.

In summary

The extruded snacks market is in “crunch time” for companies: the growth tailwinds are strong—convenience, health, global expansion—but success will go to those brands and manufacturers who innovate, target the right channels and adapt to consumer preference shifts.