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It's beneficial to embed images and videos into website running content. Images and Video are indexed just as website pages are. Quite often a video or image will appear mixed in with the regular search dividends. When this happens that video or image will house and freedost.com may attract more clicks as opposed to the top listing that contains only content material! Images and videos can be optimized.
The technique to create multiple optimised SWF files, one SWF file per target keyword and then use the navigation within the SWF files to link between all the files as opposed to having only SWF file that runs the entire site.
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