BOSTON, Nov. 02, 2020 (GLOBE NEWSWIRE) - Today, DraftKings announced a special, multi-year relationship with Bryson DeChambeau, who will become the very first active professional golfer to represent the digital sports entertainment and gaming business by means of an integrated brand name, content, marketing, and VIP centric partnership that will include Bryson DeChambeau as the face of DraftKings golf. Bryson is presently ranked No. 6 in the Official World Golf Ranking and is coming off his first significant champion at the U.S. Open in September, 2020. Starting with the 2020 Masters, the DraftKings logo will be included on DeChambeau's signature golf cap.
"Professional golf has been a key growth sport in both daily fantasy and sports betting, and our collaboration with Bryson DeChambeau is a notable brand-new layer of mainstream brand name exposure and fan experience," stated Jason Robins, co-founder and CEO, DraftKings. "As one of golf's most promising professional athletes and the current U.S. Open champ, DraftKings is tactically lining up with winning athletes like Bryson who embody and embolden the competitive fire of our clients."
At DraftKings, golf stays the fourth-most-popular sport for everyday dream while golf sportsbook handle has actually grown over ten times year over year. Excluding NFL games, the 2019 Masters ranked amongst the top 5 highest-bet sporting events on DraftKings while 2020 has actually featured much of the company's most popularly bet golf competitions of all time. Amidst this rise in golf wagering, the professional athlete sponsorship also entails distinct experiential components to engage fans such as playing a round of golf with or getting golf lessons from Mr. DeChambeau.
"DraftKings has been at the forefront of development for how people experience golf, and the company continues to improve the video game through technology developed by and for sports fans," stated Bryson DeChambeau. "The video gaming market has actually already assisted golf reach more comprehensive audiences, and I am happy to deal with DraftKings on enhancing fan enjoyment and engagement in the game."
With the 2020 Masters happening in November for the very first time in history and overlapping with the NFL during the last round on Sunday, DraftKings is using a $100,000 free-to-play pool that captures the action of both sports. This is the very first multi-sport swimming pool DraftKings has actually established as the business further adapts to the unique sports calendar of 2020.
Fans can access DraftKings Sportsbook and Daily Fantasy Sports by visiting www.draftkings.com or by downloading DraftKings apps by means of iOS and Android.
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and video gaming business created to fuel the competitive spirits of sports fans with products that range throughout daily dream, regulated video gaming and digital media. Headquartered in Boston, and released in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports wagering operator. DraftKings is a multi-channel company of sports betting and gaming technologies, powering sports and video gaming entertainment for 50+ operators across more than 15 controlled U.S. and international markets, consisting of Arkansas and Oregon in the U.S. DraftKings' Sportsbook uses mobile and retail betting for major U.S. and global sports and operates in the United States pursuant to guidelines in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York City, Pennsylvania, Tennessee and West Virginia. DraftKings' everyday dream sports product is offered in 8 countries worldwide with 15 distinct sports categories. DraftKings is the official day-to-day dream partner of the NFL, MLB and the PGA TOUR as well as a licensed video gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.
