Parimatch is tapping into Manchester United's substantial fanbase throughout Asia and MENA, a multi-year agreement has actually revealed.

The Premier League side has already accumulated quite a large following around these parts of the world. Thousands fly in to experience Old Trafford, while millions more tune in from their homes to witness United's fixtures live.

As the club's official wagering partner in Asia and MENA, Parimatch will ensure to capitalise on those numbers, pressing engagement even more when fans tune in for the broadcasts.

The partnership started on Sunday 17 August with the club's Premier League opener against Arsenal. The deal will see Parimatch branding function across Old Trafford LED panels at every home game throughout the rest of the season.

Marc Armstrong, Chief Business Officer of Manchester United, said: "We are delighted to invite Parimatch as a new partner of Manchester United in parts of Asia and MENA.

"Parimatch has an impressive record of working with leading sports organisations and we anticipate building an effective relationship that engages our fans in these key areas."

The Cyprus-based sports wagering brand name will also take the experience outside the pitch for fans in Asia and MENA, providing access to club giveaways, VIP tickets, and other special efforts - taking United a step closer to those remote supporters.

Sergey Portnov, CEO of Parimatch, included: "When we see success, we recognize it right away. Manchester United represents whatever we stand for - ambition, quality, and an uncompromising drive to succeed.

"This collaboration exceeds business; it has to do with joining forces with a club that commands respect throughout Asia and MENA. We construct bridges where others see barriers.

"Together with Manchester United, we're not just reaching fans - we're creating experiences that will define how football collaborations should work."

Manchester United not the only one

Parimatch holds over thirty years experience in both sports betting and video gaming, and has actually formerly been an active sponsor of Premier League groups.

At the turn of the years, the company ended up being the main European wagering partner of Everton. A comparable deal was later reached with Leicester City.