When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
Initially, the troops were just nameless, faceless units designed solely to serve a mechanical purpose on the board.
Telling Stories Without Words
As you progress from the lush green training camps to the terrifying, lava-filled legendary arenas, you are taking a geographical journey.
A crashed airship in the background of a snowy mountain arena might precede the release of a new flying machine unit.
- Small easter eggs are hidden in the corners of the maps.
- A flooded arena might imply a recent catastrophic event.
- You are building an empire.
Giving Life to the Cards
A tiny, manic goblin sprinting toward the tower with a bomb clearly conveys a chaotic, suicidal personality.
These personality quirks make players fall in love with specific cards, leading them to buy physical plushies and t-shirts.
| Storytelling Method | Implementation |
|---|---|
| Unit Bios | The short paragraph of text visible when upgrading a card often contains jokes, puns, or vital lore about the character's origin |
| Emotes | Provide a massive injection of personality, allowing players to express anger, joy, or confusion using the faces of their favorite troops |
The IP Expansion
The story is no longer confined to the three-minute arena matches.
The arena is much deeper than it appears.
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