Trapstar is more than just a streetwear brand — it’s a cultural icon born from the streets of London and now recognized around the world. Known for its bold aesthetic, cryptic slogans, and deep roots in music and youth culture, Trapstar has become a symbol of authenticity, rebellion, and style. From underground beginnings to global recognition, Trapstar rise reflects the power of street fashion to tell real stories and create strong communities.
Origins of Trapstar
Trapstar was founded in 2005 by three friends from London — Mikey, Lee, and Will — who had a shared passion for fashion, music, and art. They started by creating graphic T-shirts and selling them informally to friends and at local events. The brand name “Trapstar” was inspired by the concept of being trapped in life circumstances but still shining like a star. This idea resonated with many people in urban communities and became the core message behind the brand.
Their early success was fueled by organic growth and a sense of exclusivity. The phrase “It’s a Secret” became one of the brand’s taglines, emphasizing mystery and underground appeal. Trapstar Bag didn’t rely on traditional marketing — instead, it gained attention through word-of-mouth, pop-up events, and endorsements from artists in the grime and hip-hop scenes.
Design and Aesthetic
Trapstar’s clothing is instantly recognizable. The brand is known for its edgy, gothic-inspired logo, oversized silhouettes, and powerful slogans such as “Shoot to Kill” and “It’s a Secret.” Their pieces often feature dark color palettes with striking graphics, combining street toughness with high-end flair. From hoodies and jackets to tracksuits and accessories, every Trapstar item carries a message of defiance and individuality.
One of their most popular pieces is the puffer jacket, often in black or bold prints, which has become a staple in urban streetwear. These jackets are not only stylish but also functional, made from high-quality materials that provide comfort and durability.
Music and Cultural Impact
Trapstar is deeply connected to music culture — especially grime, drill, and hip-hop. UK artists like Stormzy, Skepta, and Dave have been seen wearing Trapstar, helping the brand reach wider audiences. International celebrities such as Rihanna, A$AP Rocky, Drake, and The Weeknd have also embraced the brand, further cementing its status as a global streetwear powerhouse.
In 2016, Trapstar made headlines when it received investment from Jay-Z’s Roc Nation. This partnership gave the brand access to international markets and elevated its presence in the global fashion industry while staying true to its street roots.
Collaborations and Growth
Trapstar has collaborated with major brands like Puma, resulting in limited-edition collections that blend sportswear with street fashion. These drops often sell out quickly and become collector’s items, showing just how much influence Trapstar holds in today’s streetwear culture.
Despite its growth, Trapstar has remained loyal to its underground origins. The brand still uses guerrilla marketing, limited releases, and strong community connections to keep its image authentic and raw.
Trapstar Today
Today, Trapstar is worn across the world — from London and Paris to Warsaw and New York. Its pieces are seen on the streets, in music videos, and at major fashion events. The brand continues to innovate, launching new designs that stay ahead of trends while remaining rooted in its core message.
Final Thoughts
Trapstar isn’t just about fashion — it’s about freedom, resistance, and expression. It speaks to those who come from the streets, who face challenges but still find a way to shine. Whether you wear a Trapstar hoodie, jacket, or tee, you’re wearing more than clothing. You’re wearing a story — one that connects people across cultures through the power of streetwear.
