Celebrating excellence throughout the global betting and gaming industry, the event will spotlight standout achievements from operators, industry leaders, and providers across a broad spectrum of sectors, consisting of payments, marketing, and platform innovation.

This year's edition has actually currently exceeded, with the greatest variety of nominations ever got throughout its 37 varied categories, showing the industry's growing dedication to providing remarkable performance.

Leading the shortlist are Pragmatic Play and Sportradar, each making 7 nominations. Close contenders include BetConstruct and Betsson Group with six elections apiece. Other standout nominees consist of Bragg Gaming, Campeon Gaming, Novibet, Playtech, and Top Bet, each securing 5 elections.

Going back to co-host the event is football legend Peter Schmeichel, former Manchester United goalkeeper and UEFA European Championship winner, who formerly brought his trademark charisma to the phase in 2024.

The 2025 edition of the SBC Awards will also mark the first year without devoted affiliate categories. Instead, SBC will host a dedicated and expanded Affiliate Leaders Awards on Wednesday, 17th September, at the very same place.

Commenting on the upcoming SBC Awards event, Rasmus Sojmark, Founder and CEO of SBC, stated: "This industry never stands still. New skill, ideas, and technologies are constantly changing the game. The SBC Awards are our way of recognising those who are making a genuine impact and giving the community a minute to celebrate together."

In the operator classifications, together with Betsson Group's significant 6 nominations, TotoGaming likewise stands out with four nominations, including Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment. Meanwhile, Kaizen Gaming and Campeón Gaming return to safeguard their titles in the Operator of the Year - Medium and Large classifications, respectively.

The fiercely objected to Casino Operator of the Year category includes names such as LeoVegas, Bally's, Codere Online, and Winbet. 1xBet, EstrelaBet, and Sportsbet.io are among the frontrunners for Sportsbook Operator of the Year.

In the operator and provider classifications, competition for Employer of the Year includes Alea, Flutter Entertainment, Parimatch, and Play 'n GO, all aiming to take the crown from reigning champs SOFTSWISS. The Socially Responsible Initiative of the Year classification includes candidates such as Associação de Mulheres da Indústria do Gaming (AMIG), BGaming, EveryMatrix, and Pay4Fun.

The extremely prepared for Leader of the Year award will be kept under wraps up until the night, with candidates and the winner to be revealed live throughout the event.

In the payments and compliance classifications, Noda and payabl. lead the method with elections in all three awards: Payment Solution of the Year, Payment Innovation of the Year, and Fraud & Compliance Solution of the Year. MiFinity, Monnet Payments, OKTO, Pay4Fun, Paysecure, and Trustly have also made numerous nods across the classifications.

The provider categories, which will cover 22 awards, will include numerous new additions this year, such as Aggregator of the Year and Crash Game of the Year.

Fast Lane and BETBY will look to keep their titles in Acquisition & Retention Partner and Esports Supplier of the Year, respectively. Meanwhile, Delasport, Evolution, Evoplay, iGP, Optimove, and Spotlight Sports Group are amongst the fifteen companies completing for the Industry Innovation of the Year award.

Soft2Bet will return in pursuit of back-to-back wins for Innovation in Casino Entertainment and Innovation in Mobile, while Digitain will aim to protect its title as Sportsbook Supplier of the Year.

The in-demand Platform Provider of the Year award features a strong field of competitors, consisting of EGT Digital, GiG, GR8 Tech, Sportingtech, and White Hat Gaming.

Continuing SBC's commitment to shining a light on the future stars of the market, the evening will once again feature 4 'Rising Star' awards: Rising Star in Casino, Rising Star in Sports Betting, Rising Star in Sports Betting Innovation/ Software, and Rising Star in Casino Innovation/ Software.

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The total list of shortlisted business is readily available on the SBC Awards site.

Please note that a different ticket is required for going to the ceremony. You can find the available table and ticket choices here.