The UK Gambling Industry, led by the Betting and Gaming Council (BGC), The Bingo Association (BA) and the British Amusement Catering Trade Association (bacta), has today revealed that Safer Gambling Week 2020 will take place from 19th u2013 25th November. The annual campaign develops on the success of Responsible Gambling Week, which started in 2017 u2013 the very first campaign to join all sectors of the betting industry u2013 and marks the successful growth and advancement of the on-going awareness and education campaign, participants and supporters of which now extend far beyond the gambling sector.

n n n nThe leading trade associations combine every sector of the UK gaming industry through their membership, that work with the broad and diverse variety of other supporting organisations (production, service, charities), all with the typical goal of raising awareness of much safer gambling behaviours and motivating staff, customers and the broader public to discuss what it means to bet more securely.

n n n nLet u2019s Talk About Safer Gambling will stay the strapline of Safer Gambling Week 2020: the tone set by this message has actually been well gotten by all supporters and has actually also been discovered, through research, to strike the best chord with the broad and varied series of audiences that the campaign looks for to reach. In coming together with one voice, the campaign, through an ever increasing number and series of supporters, is able extend its reach, year on year, and construct on and contribute to the work that happens throughout the year on much safer gambling, education, awareness and support.

n n n nOperators promote responsible betting 365 days of the year, but Safer Gambling Week creates the chance for all organizations and organisations to start a discussion about safer gambling not only with their customers, but also with their staff and in turn their family and friends.

n n n nMichael Dugher, Chief Executive, Betting and Gaming Council, said: u201cAs the new body representing the betting and video gaming market, the BGC is devoted to increasing requirements and promoting more secure gaming.

n n n n u201cSafer Gambling Week is a fantastic effort which the BGC are happy to play a leading function in. This awareness campaign is now in its fourth year and it has actually attained a considerable increase in engagement at all levels on the tools and assistance offered to customers.

n n n n u201cWe achieved over 25 million impressions on social networks in 2019, setting a brand-new benchmark for the campaign, which demonstrates the breadth and reach of the campaign.

n n n n u201cOur members are figured out to raise standards and as part of this year u2019s campaign can indicate significant modifications that we have presented, consisting of brand-new cooling-off durations on video gaming devices, considerably increased financing for research, education and treatment; a u2018whistle to whistle u2019 restriction on marketing during sport; new ID and age-verification checks and a restriction on wagering with charge card.

n n n n u201cAnd throughout the covid-19 outbreak, we have published a 10-pledge action plan to promote much safer gaming, while our members also voluntarily agreed to remove TV and radio video gaming advertising, replacing their slots with safer gaming messages or donating them to charity.

n n n n u201cAs companies emerge from lockdown, I u2019m looking forward to this year u2019s Safer Gambling Week being an incredible success. u201d

n n n nMiles Baron, President, The Bingo Association, stated:

n n n n u201cSafer Gambling Week is a vital part of the bingo market u2019s dedication to social responsibility and supplies a beneficial focal point for highlighting activity and support that is offered throughout the year. As companies with places, the sector acknowledges the important chance we have to promote safer betting messages and engage straight with consumers. u201d

n n n nJohn White, President, bacta, said,

n n n n u201cSafer Gambling Week permits bacta members to highlight their year-long dedication to more secure gaming, the safer betting tools available to clients and the quality of the personnel that engage with our clients on a daily basis. u201d

n n n nSafer Gambling Week 2020 art work for advertising and messaging materials, consisting of posters, web banners, social networks collateral, contact cards and brochures, are offered, totally free of charge, for all individuals. The products use a variety of six key messages to engage with audiences, with each item supplying information of totally free and private contact points for additional details and suggestions, and of social networks platforms. The essential messages:

n n n n- Ask yourself u2026 have you continued previous your spending limitation?- Just a direct u2026 it u2019s great to set yourself limits- Just a direct u2026 it u2019s easy to lose track of time when gambling- Play smart u2026 know when to stop- Remember u2026 family and friends are more important than gambling- Remember u2026 gaming is not a way to earn money n n n nExisting signed up campaign fans have actually currently received verification of the dates for this year u2019s event and will receive more updates from Safer Gambling Week organisers as info and products end up being available.

n n n nOrganisations inquiring on Safer Gambling Week 2020 (SGWeek20), or how to end up being a signed up fan, should check out the Safer Gambling Week website (www.safergamblingweek.org) or the Safer Gambling UK web website (www.safergamblinguk.org).