Vietnam Electric Tooth Brush Market Demand, Share, and Strategic Outlook

Vietnam Electric Tooth Brush Market Projected to Expand at 20.18% CAGR Through 2030

The Vietnam Electric Tooth Brush Market size was valued at around USD 1.88 million in 2024 and is projected to reach USD 5.29 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 20.18% during the forecast period, i.e., 2025-30. The main reason behind this growth is the ease of teeth cleaning offered by electric toothbrushes and that too with most of the plaque removal. This is achieved with the help of its high-speed rotating or oscillating bristles, which have gained a wide customer base. For instance, Oral-B’s IO 9 electric toothbrush guarantees 100% more plaque removal as compared to manual brushes as it offers up to 48,800 movements per minute which is very high compared to manual brushing.

Our Latest Reports Now Include In-Depth Supply Chain Ecosystem Analysis, Enabling Businesses to Navigate Tariff Challenges with Greater Agility Get Sample Report - https://www.marknteladvisors.com/query/request-sample/vietnam-electric-tooth-brush-market.html

Strategic Takeaways from the Report:

Market Sizing and Forecasting
Regulatory and Policy Influence
Competitive Trends and MA Activity
Innovation Drivers and Disruptive Technologies
Investment Hotspots and Emerging Niches
Geographical Dynamics and Trade Flows

Vietnam Electric Tooth Brush Market Segment Overview Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By Technology

Rotation- Market Size Forecast 2020-2030, USD Million
Oscillation- Market Size Forecast 2020-2030, USD Million
Vibration- Market Size Forecast 2020-2030, USD Million

Based on the technology used for the motion of the bristle, the rotation segment leads the market with a market share of around 57%. This is because manufacturing an electric brush whose bristle rotates in one direction is cheaper compared to other technologies. This makes such brushes cheaper and affordable to a wide customer base. For instance, as of January 2025, Oral-B’s rotation-based electric toothbrush costs less than USD 40, but the same quality product with oscillation technology costs more than USD 90. As a result, the most-selling products from leading players have rotation motion in the electric brushes. Therefore, due to cheaper production, high sales have been recorded in this segment, and this trend will continue in the future as well as these products are continuously integrated with advanced technological features thus attracting more customers.

By Power

Battery Powered - Market Size Forecast 2020-2030, USD Million
Rechargeable- Market Size Forecast 2020-2030, USD Million

Based on the power, the battery-powered segment leads the market with a market share of around 65%. The main reason behind this dominance is the convenience offered by such products. They are easy to carry and can be used anytime whenever required without the investment of time in charging the brush. Additionally, battery-powered brushes are cheaper as they do not contain other accessories such as chargers. Therefore, the overall cost-benefits offered by battery-powered electric brushes have attracted a wide customer base in historical years, and this trend is expected to continue in the forecast period as well.

By Distribution Channel

Online Retail- Market Size Forecast 2020-2030, USD Million
Offline Retail- Market Size Forecast 2020-2030, USD Million
- Supermarkets/Hypermarkets- Market Size Forecast 2020-2030, USD Million
- Departmental Stores- Market Size Forecast 2020-2030, USD Million
- Others- Market Size Forecast 2020-2030, USD Million

By End-User

Kids
Adults.

These divisions help clarify demand patterns and expected shifts.

Market Opportunities

Expanding Middle Class to Offer Lucrative Growth Opportunity – The net disposable income of numerous middle-class families is rising in Vietnam hence the average household spending on daily use items has grown with the lifestyle of people getting upgraded. For instance, about 13% of the total population, in 2023 lived in the category of middle-class which is expected to be elevated to 30% by 2026. Additionally, the poverty rate in 2023, as per World Bank statistics was about 5.7%. Thus this leads to more spending on advanced household products, resulting in increased sales of electric toothbrushes having multiple functionalities and high price range was the prominent reason for their lower adoption among the middle class with low disposable income. As there has been an increase in the net earnings of people, the sales of electric toothbrushes will also increase, as these offer much better teeth cleansing in comparison to traditional ones. Therefore, the expansion of the middle class will offer growth opportunities for the market in the forecast period.

Vietnam Electric Tooth Brush Market Competitive Snapshot from 2025-2030

The report highlights established and emerging players in the global Vietnam Electric Tooth Brush Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

Oral-B
Philips
Panasonic
Colgate
Foreo
Mifan
SonicSmile
Xiaomi
Seago Electric
Brushie

Their activities include partnerships, product launches, and geographic expansions.

Vietnam Electric Tooth Brush Industry Prime Challenge

High Prices Less Knowledge Affecting the Product Adoption – The prices of electric toothbrushes are very high as compared to manual ones. For instance, as of January 2025, the price of an Oral-B Pro-1000 electric toothbrush was around USD 87 whereas manual brushes from the same brand cost less than USD 10. As a result, it becomes difficult for low-income families to afford such products. Moreover, a significant proportion of Vietnam’s population is very less aware of the advantages of electric toothbrushes. As a result, they are more inclined towards manual brushes. Therefore, the high prices of electric brushes have been the main factor posing the challenge for the market, and less product understanding further leads to slower adoption of the product thus limiting the market growth.

Frequently Asked Questions (FAQs):

What industries are most impacted by this market?
How is technology reshaping operations and offerings?
Which competitors dominate the landscape?
What risks could disrupt market expansion?
How should businesses respond to demand fluctuations?

“Report Delivery Format: Market research reports from MarkNtel Advisors are available in PDF, Excel, and PowerPoint formats. Once payment is successfully processed, the report will be delivered to your email address within 24 hours”

Other Report:

Note: If you need additional information not included in the report, we can customize it to suit your requirements. https://www.marknteladvisors.com/query/request-customization/vietnam-electric-tooth-brush-market.html

Why Trust MarkNtel Advisors?

In-depth primary and secondary data validation
Focused on practical insights, not just raw numbers
Designed to support business strategy, not just reporting
Strong industry connections and real-time data flow
Transparent methodology and reliable sourcing

About Us –

We are a leading market research company, consulting, data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial varied client base, including multinational corporations, financial institutions, governments, individuals, among others.

Our specialization in niche industries emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing forecasting, trend analysis, among others, for 15 diverse industrial verticals.