SBC Summit Americas will open its conference agenda on Wednesday, May 14, at the Broward County Convention Center with a high-impact Leaders Track, setting the tone for a landmark occasion joining North and Latin America's video gaming sectors under one roof.

The day will start with opening remarks entitled "Welcome to Florida", provided by Julie Brown, Vice Chairman and Inaugural Chairman of the Florida Gaming Control Commission-one of the state's most authoritative voices in video gaming regulation. Brown played a critical role in developing the Commission and brings a deep understanding of Florida's regulatory landscape, making her a fitting figure to help open the first edition of this reimagined event.

The opening remarks will be followed by the conversation with Bill Miller, President & CEO of the American Gaming Association (AGA) who will provide a timely exploration of how the moving political landscape-from Capitol Hill to state regulative conversations-is shaping the future of legal gaming in the U.S, as policymakers and regulators adjust to emerging technologies, progressing customer behaviours, and increased analysis around accountable gaming.

"It's More Fun When It's For Fun: In Conversation with DraftKings' First Chief Responsible Gaming Officer" will shine a spotlight on among the market's most essential and prompt top priorities: gamer defense. As DraftKings' first-ever Chief Responsible Gaming Officer, Lori Kalani will bring a fresh point of view on how the business is embedding accountable gaming practices throughout its platforms and gamer neighborhoods.

SBC's Managing Editor, Jessica Welman, will interview Ari Borod, who will provide participants an exclusive check out the bold aspirations and strategy of among the most carefully enjoyed entrants in the U.S. sports wagering market-Fanatics Betting and Gaming. As Chief Business Officer, Borod plays a main function in shaping how the powerhouse brand is differentiating itself in a saturated market, navigating regulatory hurdles, and aiming to merge commerce with video gaming in innovative methods.

Day One will also feature three dedicated Leaders panels, each taking on crucial obstacles and opportunities across the Americas.

"LatAm Leaders - Beyond Brazil: Balancing Growth Across LatAm's Other Markets" will unite a powerhouse panel of regional professionals to address among the most immediate strategic concerns dealing with the Latin American video gaming industry: how to capitalise on Brazil's explosive growth without disregarding the remainder of the region. Featuring crucial voices from Colombia, Argentina, Peru, and beyond-including Julio César Tamayo Betancur (President, Wplay), Felipe Fraga (CBO, EstrelaBet), Sebastián Vivot (Director of Modernization and Information Technologies, LOTBA), Ramon Glieneke (COO, Alea), and Gonzalo Pérez (CEO, Apuesta Total)-and moderated by Karen Marcela Sierra-Hughes (VP of LatAm, Caribbean & Spain, GLI), this session will check out how to sustain balanced growth and unlock untapped development throughout the wider LATAM area.

The "Sports Betting Leaders: Tech vs Sports Books - What Are the Odds?" panel will dive into among the most pressing debates in the U.S. sports wagering landscape: whether to welcome or resist emerging technologies like AI. Featuring Stuart Simms (Group CEO, FairPlay Sports Media), Behshad Behzadi (Chief Product, Technology & AI Officer, Sportradar), and Endre Nesset (President, Coolbet), this session will unload the opportunities and difficulties that included integrating advanced tools into tradition systems.

Finally, the "iGaming Leaders: Omnichannel Strategy for Enhanced Customer Experience" panel will explore how operators can produce seamless, unified experiences across both digital and physical touchpoints. Kresimir Spajic (CEO & Chair, Betfred US), Oliver Bartlett (Vice President of Gaming - Product & Content, BetMGM), Lee Terfloth (Chief Interactive Officer, Gaming, Delaware North), Shai Frank (SVP Product & GM Americas, Optimove), and Andy Mace (Head of Casino Personalisation, Sportradar) will analyze whether the market is truly increasing this potential to satisfy modern customer expectations.

Another crucial sequence of sessions will use a deep dive into the advancement, crossover, and regulation of dream sports in the U.S. It will begin with "The State of Fantasy Sports in America," a discussion that will explore the history, skill-based game types, and monetisation models of the sector. Then, "Crossover Between Fantasy Sports & Sports Betting" will take a look at how businesses can engage a shared audience of 70 million fans through lined up products and strategies. "Paid Fantasy Sports & Sports Betting - Legislation & Regulation Differences" will follow, unloading the legal and functional contrasts in between the 2 verticals. The block will conclude with "30 Years of Sports: From the Internet's Infancy to Today's Tech," which will show on the industry's improvement through the lens of development.

Capping off the day, "Ask the Regulators" will supply a rare and high-impact chance for operators and providers to engage directly with the key figures forming U.S. video gaming legislation. In this interactive Q&A session, Ed Martin (CEO) and Tom Sage (VP) of the Sports Betting Regulators Association, along with Shawn Fluharty, President of the National Council of Legislators from Gaming States, will use insight into the top priorities, obstacles, and future instructions of state-level guideline.