Covers.com, formerly understood as SportsDirect, is an online publication that provides sports-related details and data analysis. It is based in Post Falls, Idaho, United States.

History

Covers.com was established in 1995 by Paul Lavers and Joe MacDonald as an online details platform for sports bettors. [1] [2] [3] Based in Halifax, Nova Scotia, the platform got appeal among sports wagering lovers due to its substantial protection of betting information. [1]

For the 1997 World Figure Skating Championships in Lausanne, Switzerland, SportsDirect developed the first site to supply real-time protection of the occasion. [1] During the early 2000s, Covers.com became a notable affiliate and information resource for sportsbooks. [4] In 2005, it obtained Wagerline.com. [5]

In 2007, Covers was granted Halifax's service of the year award. [5]

In 2009, the creators divided their organization interests: Lavers concentrated on a sis company (SportsDirect Inc.), while MacDonald became the sole owner of Covers.com. [6] Under MacDonald's instructions, Covers broadened its material and worldwide audience. [6]

In 2015, Covers Media Group, which operated Covers.com, was acquired by Gracenote, a U.S.-based information company owned at the time by Tribune Media, as part of an expansion into sports statistics services. [7] The acquisition also included SportsDirect Inc., with the combined deal valued at around $54 million. [7] Following the acquisition, Covers run as part of Tribune Media's digital assets.Tribune offered Gracenote to Nielsen in 2017 but retained Covers.com as a direct consumer-focused property. [8]

In 2022, Covers and Postmedia Network agreed to disperse wagering analysis and chances material across Postmedia's nationwide news outlets. [9] [10]

Platform

Covers.com is an online platform supplying sports betting details and tools to users. It releases real-time material covering significant sports leagues and occasions and launched a mobile app in 2019. The platform likewise hosts community online forums where users talk about betting picks, and uses free-to-play contests. [11] It has an active community of 20 million users. [12]

References

^ a b c Brearton, Steve (April 12, 2006). "Media company ranked best company". The Globe and Mail.
^ "High loonie blamed for cuts at sports details business". CBC.ca.
^ "Nova Scotia accepts sports-tip business as sure thing". The Globe and Mail. April 12, 2006.
^ "iGaming History WRIGHT".
^ a b Won, Shirley (February 9, 2007). "Internet sports company wins leading Halifax award". The Globe and Mail.
^ a b Bousquet, Tim (January 2, 2018). "Here are the Nova Scotians named in the Paradise Papers". Halifax Examiner.
^ a b Fisher, Eric (May 27, 2015). "Gracenote Jumps Into Sports Data Market After Buying Infostrada, Sports Direct For $54M". Sports Business Journal.
^ Weitman, Gary (February 1, 2017). "Tribune Media Completes Sale of Gracenote for $560 Million".
^ "Postmedia and Covers Launch Content Partnership|Postmedia".
^ "Postmedia teams up with Covers.com for top-of-the-line betting coverage". Toronto Sun.
^ "Covers.com Celebrates Their $25,000 Streak Survivor Contest Winner".
^ "Covers.com profile".