BetMGM accepted a partnership with the Las Vegas Aces, becoming the ruling WNBA champions' online casino and sportsbook partner.

The agreement is a leading sportsbooks' very first partnership with a women's professional sports group, showing females's sports' increasing commercial appeal and presence in the U.S.

- BetMGM is now the Las Vegas Aces' special online gambling establishment and sportsbook partner.
- The offer is the very first between a U.S. online sportsbook and a U.S. ladies's sports team.
- The Aces and BetMGM pledged ongoing contributions to The Just One Project throughout the season.

Local media initially reported the partnership between BetMGM and the Aces and will create extra activations throughout the 2025 WNBA season. That includes branded material, special fan promotions, and community-based initiatives.

To mark the statement, BetMGM and Vegas Aces' executives satisfied at the renowned Fountains of Bellagio in Las Vegas. The meeting highlighted their shared dedication to advancing ladies's sports and moneying community programs.

"That sends volumes about who they are, however more importantly, the effect. I can't say enough about the impact and the work that we're going to be able to do together in this space to help this community be much better," stated Aces President Nikki Fargas.

Alongside the brand-new collaboration, the Aces announced a running charitable effort. They committed to a season-long series of donations to The Just One Project, a Las Vegas not-for-profit that deals with food insecurity.

The donations will go toward groceries and support for local needy families, further incorporating the Aces into the Vegas neighborhood and coupling with BetMGM's corporate social duty initiatives.

@BetMGM is proud to champion ladies's sports as the unique online gambling establishment & sportsbook partner of the @LVAces & an authorized video gaming partner of the @WNBA.

Through the "Meals for Steals" program, BetMGM will donate meals to The Just One Project for every Aces home take. pic.twitter.com/nGHiBNTnkx

BetMGM to lead Century Casinos sports betting in Missouri

On the functional and regulatory front, BetMGM, the joint venture of MGM Resorts International and Entain, also advanced its strategic position with access to the online Missouri sports betting market. A new agreement with Century Casinos lets BetMGM operate online and mobile sports wagering under Century's state-issued licenses.

The offer likewise permits BetMGM to build retail sportsbook locations at Century Casino & Hotel Cape Girardeau and Century Casino Caruthersville.

The deal was finalized under Century's subsidiary operations in Cape Girardeau and signed as a long-lasting deal. Under the contract, BetMGM runs the digital sportsbook business in Missouri while giving up a few of its net video gaming earnings to Century Casinos.

Century Casinos can still build conventional brick-and-mortar sportsbooks at its 2 Missouri gambling establishments. These retail locations would be physical equivalents to the online platform, raising brand awareness and offering clients several entry indicate BetMGM items.

The Missouri Gaming Commission mandated all sportsbook operators get appropriate licenses before looking operations. BetMGM requires final regulative approval.