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Lovemere was started by Florence Tay, a mother of three who spent months searching for pregnancy clothes that actually worked for her. When she could not find nursing bras and maternity wear that felt right, she decided to make it herself. That is how Lovemere began, seven years ago, and today we have supported over 45000 mothers across Asia. We design maternity wear and nursing essentials that are soft, stretchy, and made to handle real days and real motherhood, not just photoshoots. From nursing bras to postpartum pregnancy clothes, every piece is refined with feedback from mothers who use them daily. We believe comfort should never be a compromise, and every product we make reflects that belief.
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